July - August 2022
Some photos were provided personally by Christina of Maternal Muse that she wanted to include on the site. Along with stock photos, the overall message of the images should showcase welcoming support for all mothers.
Reference photos were provided of a design that the client liked featuring initials in a hexagon shape. I took the inspiration and created a circular logo to represent a womb with branches and initials with a mix of script and display typefaces.
A secondary logo was created as an option with a floral background.
The client gave freedom to choose a color palette but suggested it should feel "calming and serene"
Earthy almond backgrounds with muted purple brand colors and peach accents provided the right balance of peaceful yet eye-catching.