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Maternal Muse

Website and brand design for local doula services in Metro Detroit.

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Role:

Branding Design,

Website Design

Tools:

Figma, Webflow

Timeframe:

July - August 2022

Moodboard
MM Moodboard.png

Some photos were provided personally by Christina of Maternal Muse that she wanted to include on the site.  Along with stock photos, the overall message of the images should showcase welcoming support for all mothers.

Logo Design
MM Logo Words.png

Reference photos were provided of a design that the client liked featuring initials in a hexagon shape.  I took the inspiration and created a circular logo to represent a womb with branches and initials with a mix of script and display typefaces.

Maternal Muse Header.png

A secondary logo was created as an option with a floral background.

Color Palette
Doula Website Color 1.png

The client gave freedom to choose a color palette but suggested it should feel "calming and serene"  

Earthy almond backgrounds with muted purple brand colors and peach accents provided the right balance of peaceful yet eye-catching.

Typography
MM Typography.png

Brand Design

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